A bridge between their retail and digital experience was what Dippin’ Dots needed to revitalize their online presence. Collaborating together with their in-house brand team, we crafted a modernized and responsive website that retained and enhanced the nostalgic charm their customers have come to love. By leaning into the "frozen ❄️" aspect of their product, we were able to add much more personality to the site while keeping it approachable for all ages. In addition to icicles and piles of snow, we also dotted the site (pardon the pun) with pops of color that were brought to life using scroll-triggered CSS animations, as well as loading animations made in Lottie. The product images also received a facelift—to make their products more appealing, I came up with the idea of adding in the ingredients behind each product. That way, customers can immediately get an idea of what the flavor profile will be for some of their products (like Rainbow Ice, or Hawaiian Crumble). For the client's convenience, I created a Photoshop template and guidelines that their team could use when they add in new flavors to the website. When it came to simplifying the ordering process and making sure that the ice cream arrives at the right time, I worked with our development team to design a customized shipping calendar and date picker that is integrated into their platform's checkout page. This solution makes it easier for customers to select specific delivery dates, view blackout dates, corresponding shipping methods and costs prior to selecting their delivery date. This way, customers can know exactly when their package will arrive and enjoy their favorite frozen treat without worrying about the product melting in transit.